Pioneer Centre is located at 750 Nathan Road in Kowloon, which is in the transportation hub and traditional shopping area of Mongkok. It is well served by all major means of public transport and only a few minutes walk from the MTR Prince Edward, Mongkok East stations and cross-boundary coach terminals. Pioneer Centre comprises 15 office floors, 8 levels of shopping arcade and 2 levels of car parking area with a total area of 483,581 sq. ft. The 8-storey mall has about 200 shops, including Asian and Western restaurants, AV and Electrical Appliance, Fashion, Watches and Accessories, Beauty, Home Appliances and Home Furnishings, providing customers with a one-stop shopping experience.