Responsibilities:

• Assist in planning, organizing and implementation of all promotional and advertising activities of shopping mall
• Enhance tenants’ participation rate of in-mall promotional campaigns and maintain good relationship with existing and prospective tenants
• Maintain and optimize the effectiveness of existing customer loyalty programs
• Copy-write and edit marketing and promotion collaterals e.g. press release, advertising materials and social media marketing collaterals, etc.
• Manage social media platforms (Facebook, Instagram, WeChat, Weibo) as well as their content calendar
• Collaborate with internal and external parties e.g. management office, technical team, media, agencies, etc.
• Increase passenger flow and boost brand awareness by exploring joint-promotion opportunities, developing social media strategy, increasing media coverage, sourcing various premiums, etc.
• Assist in ad hoc projects as assigned

Requirements:

• Degree in Marketing, Public Relations, Communication or related disciplines
• 2 years’ relevant experience in promotion, digital marketing or public relations in shopping malls or PR/Event Management agencies
• Excellent relationship with media, agencies, production houses and the community
• Good PC skills (e.g. MS Word, Excel and PowerPoint, etc)
• Strong negotiation, communication and interpersonal skills
• Independent, self-motivated, resourceful and target-oriented
• Creative with good writing skills
• Good command of both spoken and written English, Cantonese and Putonghua
• Work on weekends or public holiday is required
• Immediate availability is highly preferred
• Candidate with more experience will be considered as Senior Promotion Officer